Luxury villas in Tuscany: the most sought-after Region for investors
As of 2025, Tuscany reaffirms its position as the most desirable Italian region for luxury real estate buyers—particularly among international clientele. The region accounts for 32.8% of all properties in Italy listed for over one million euros.
According to data from Immobiliare.it Insights, in collaboration with LuxuryEstate.com, around 20% of all online searches for prestigious homes in Italy focus on Tuscany. It is followed by Lombardy (17%) and Lazio (11.5%).
Growing demand, faster sales
In 2024, the market showed a clear upward trend: demand for luxury real estate in Tuscany rose by 7–10%, with a noticeable acceleration in sales and a 20% reduction in time on market. This confirms Tuscany’s status as a dynamic and responsive real estate environment—one that continues to attract investors in 2025.
Great Estate, a leading national and international real estate network, also reported that in 2024, 11.1% of all negotiations involved properties priced between €1M and €2M, and 4.3% concerned exclusive homes valued above €2M.
2025 Outlook: continued growth in the Luxury segment
Gate-away.com, a portal dedicated to international buyers, also confirms the growth trend: in the first eight months of 2025, demand for properties priced between €1M and €3M has continued to increase. The average buyer request value now stands at €1.73 million, up 4.5% compared to 2024.
When it comes to buyer nationality, the largest group is from the United States (28.4%), followed by Germany (24.4%) and France (12.4%). The United Kingdom (5.7%) and Switzerland (4.3%) follow, with growing interest from Canada and Spain. Domestic buyers also make up a notable portion (14.3%), primarily from Northern Italy, often making inquiries while visiting Tuscany.
Tuscan Villas and Farmhouses: the dream property
What types of high-end properties are most in demand in Tuscany?
Leading the list are luxury villas (34%) and prestigious farmhouses (25%), with increasing attention also on elegant countryside homes and exclusive apartments.
Buyers are typically looking for move-in ready properties, already renovated and offering generous living spaces—over 120 square meters in 99% of cases—and at least four bedrooms. Comfort, modern amenities, and a setting immersed in Tuscany’s natural beauty are key priorities.
Most desirable properties: Florence Leads, Lunigiana on the rise
According to the Luxury Residential Market Observatory, Florence province dominates the Tuscan luxury market with 24.6% of total buyer interest, followed by Siena (20.3%) and Lucca (19.8%).
Among individual towns and cities, Florence city leads with 8.8%, followed by Lucca (6%), and the coastal gems of Pietrasanta and Camaiore. However, some emerging hotspots are drawing attention:
Montepulciano: +37.5% growth in interest
Argentario Coast: +18.1%
Lunigiana: +83% — a remarkable boom, representing a more discreet and authentic form of luxury, far from mainstream tourist routes.
Studio Immobiliare Sì: Tuscany's luxury Real Estate authority
With a new office in Florence exclusively dedicated to luxury real estate in Tuscany, Studio Immobiliare Sì stands out as a leading name in the high-end property market.
Located in the heart of Florence (Via del Moro, 6 – 50123), our office serves as a trusted point of reference for both Italian and international buyers in search of exclusive properties in one of the world’s most desired destinations.
Thanks to our highly qualified team, we anticipate market trends through in-depth data analysis and deep territorial expertise, offering tailored services to meet every demand in the luxury property market.
